RAIINMAKER

A Share-To-Earn Crypto Social Media Application

This gallery showcases the designs and created and were then implemented in 2022 to launch the application on Android and IOS.

Overview: As the lead designer behind Raiinmaker App, I spearheaded the creation of a groundbreaking mobile platform tailored for content creators seeking to monetize their social media presence through cryptocurrency. This innovative application not only introduced a novel way for users to earn crypto but also challenged me to address key design questions to ensure a seamless and engaging user experience.

Design Challenges: In collaboration with the leadership team, I delved into the following critical questions during the design process:

• Clarity of Purpose: How do I communicate clearly that Raiinmaker enables users to earn cryptocurrency by sharing social media content?

• User Accessibility: How can I streamline the process of earning crypto on a mobile app for users with limited knowledge of cryptocurrency management?

• Engagement Enhancement: How can I gamify the user experience to enhance user engagement and prolong usage?

• Introducing New Cryptocurrency: How do I seamlessly integrate a new native cryptocurrency into the application without overwhelming users?

Design Approach: Drawing upon user-centric design principles and strategic thinking, I crafted an intuitive and visually compelling interface that addressed each of these challenges head-on. Through extensive research and iterative design, I ensured that Raiinmaker offered a seamless pathway for users to understand, engage with, and benefit from the platform.

Key Achievements: The end result was nothing short of exceptional. Raiinmaker not only met but exceeded expectations, culminating in a successful joint partnership with the NFL. By leveraging our user base to share social media content through the app, we raised significant funds for various player-focused charity organizations. This achievement not only validated the effectiveness of Raiinmaker but also underscored its potential to drive meaningful impact beyond the digital realm.

Conclusion: Designing Raiinmaker App was more than just a project; it was a testament to my ability to innovate, strategize, and deliver impactful solutions in the fast-paced world of UX design. As I continue to push boundaries and explore new frontiers in design, I remain committed to creating experiences that inspire, engage, and empower users to thrive in an ever-evolving digital landscape.

Project Duration

6 Months

Role

Head of Product Design

Tools

Figma, Miro