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      <image:title>About Me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-03-28</lastmod>
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      <image:title>My Book: HEROIC GROWTH</image:title>
      <image:caption>Available on Amazon</image:caption>
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      <image:title>My Book: HEROIC GROWTH</image:title>
      <image:caption>Available on Amazon</image:caption>
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      <image:title>Case Study 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a9a47e35-605b-4478-8322-d5255f5e52fd/dev-process.png</image:loc>
      <image:title>Case Study 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1506009467505-N5RHZR1T5XT317TBRNGV/70717-PB-Multiple-SC-Results-Selected.png</image:loc>
      <image:title>Case Study 1</image:title>
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      <image:title>Case Study 1</image:title>
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      <image:title>Case Study 1</image:title>
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      <image:title>Case Study 1</image:title>
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      <image:title>Case Study 1</image:title>
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      <image:title>Case Study 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a9a47e35-605b-4478-8322-d5255f5e52fd/dev-process.png</image:loc>
      <image:title>Case Study 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2026-01-15</lastmod>
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      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a0d124ca-8bef-42c6-828a-700110c15c45/ux-process.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/66878d47-3584-4b2f-8666-35ba376ba683/userzoom+logo+sml.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a0fb35bf-b23e-493d-a1b7-09c576f9af07/Sketch+PNG.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/9010ad0c-1b81-4354-aca8-d2b693885fbb/Medicare+Cards.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Cigna Medical Advantage Plan &amp; Medical Supplement Cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/2c84a017-47bf-4bf3-aef4-393287030391/Cigna+cards+page.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Select Medicare Advantage Plans Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/94c38468-5ec7-421f-9f6f-3c850b7dd37a/Compare+Plans.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>A t the bottom of the plan card, a user can check ‘Compare Plans” and an overlay appears to display a list of plans selected.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/22ef84d8-2168-4f0f-a23d-631aa5ccf708/Cigna+-+Plans+Page.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/fcd4b70e-9da0-4522-83a9-052d6d11b3b5/axure+PNG.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/f8e432f3-67db-4ed4-bd3d-2d4d2392eadc/icons.png</image:loc>
      <image:title>Case Study 2</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/66878d47-3584-4b2f-8666-35ba376ba683/userzoom+logo+sml.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a0fb35bf-b23e-493d-a1b7-09c576f9af07/Sketch+PNG.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/9010ad0c-1b81-4354-aca8-d2b693885fbb/Medicare+Cards.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Cigna Medical Advantage Plan &amp; Medical Supplement Cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/2c84a017-47bf-4bf3-aef4-393287030391/Cigna+cards+page.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Select Medicare Advantage Plans Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498604452-V4FZ0P353E698BD4KE20/Drugs+1.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498605992-PHOCJO5620K6HIC0FDHI/Drugs+2.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498605633-H6A71REB29AXS6GG50FF/Drugs+3.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498604926-SO5WLHYBR6BZR2JOI2OX/Drugs+4.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498931539-RVCCE57KI8LLIUXHTPRT/Pharmacy+1.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498932704-666TCRVKSGUGNECDGLSJ/Pharmacy+2+F.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673498933352-DD5SNPPF5SS0ESTOS7LB/Pharmacy+3.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/94c38468-5ec7-421f-9f6f-3c850b7dd37a/Compare+Plans.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>A t the bottom of the plan card, a user can check ‘Compare Plans” and an overlay appears to display a list of plans selected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673499639389-KLM1I7O140BU1O2XAJSW/Compare+Plans+View+1.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1673499640463-LLY4W2WWI0J4V0OA0ACN/Compare+Plans+View+2.png</image:loc>
      <image:title>Case Study 2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/f30786e1-73a1-4d8d-a95f-028a4228def3/Plan+Details.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/22ef84d8-2168-4f0f-a23d-631aa5ccf708/Cigna+-+Plans+Page.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/fcd4b70e-9da0-4522-83a9-052d6d11b3b5/axure+PNG.png</image:loc>
      <image:title>Case Study 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/f8e432f3-67db-4ed4-bd3d-2d4d2392eadc/icons.png</image:loc>
      <image:title>Case Study 2</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.doug-sweeney.com/case-study-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/84fea93a-2603-41db-927d-9a9f8aa3f3ff/Journey+Map+Style+%231.png</image:loc>
      <image:title>Case Study 3 - Make it stand out</image:title>
      <image:caption>This is a Journey Map that I created to drive the information architecture and design of the Raiinmaker application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682849171-WNYMMBHP4WF415GR8B9P/1.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682850167-3XOLKO4KH8JP3W2DNBNU/3.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682852611-9P4478EVS43N5791VPWQ/4.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682852882-JPZLLDOYCDDSJ9MZ3TA3/5.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682853842-GLYFTAJEU6T8WCEA127D/6.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682854610-N1FL7ENGWEHSYAP10HNB/7.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682857739-RCHBBP1540A51I3T1X68/8.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682856863-CPA7A47JGE0ZE92E3N8Z/9.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682859883-BV5L08V28AJ7IZT7Y4MH/11.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682859979-1WCGITESY0L5BPX0DH2S/10.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1660682861503-VDK4S3N90WR1QX8BIMVJ/13.png</image:loc>
      <image:title>Case Study 3</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/84fea93a-2603-41db-927d-9a9f8aa3f3ff/Journey+Map+Style+%231.png</image:loc>
      <image:title>Case Study 3 - Make it stand out</image:title>
      <image:caption>This is a Journey Map that I created to drive the information architecture and design of the Raiinmaker application.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.doug-sweeney.com/case-study-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827816-XPP9J3Y627EVJV2GUH74/Neirbi-Platform-Homepage-Alert-Hover.jpg</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a0d124ca-8bef-42c6-828a-700110c15c45/ux-process.png</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053638632-7U3GC9V62GUEXB3VMMWD/Neirbi+Persona+-Hugh.png</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053686697-1Q5WD0DVSNXJRFSL34KR/User+Flow+V1+.png</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>A user journey of the Neirbi website outlining the navigation and touch points to access key features of the platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827816-XPP9J3Y627EVJV2GUH74/Neirbi-Platform-Homepage-Alert-Hover.jpg</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a0d124ca-8bef-42c6-828a-700110c15c45/ux-process.png</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053638632-7U3GC9V62GUEXB3VMMWD/Neirbi+Persona+-Hugh.png</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053686697-1Q5WD0DVSNXJRFSL34KR/User+Flow+V1+.png</image:loc>
      <image:title>Case Study 4 - Make it stand out</image:title>
      <image:caption>A user journey of the Neirbi website outlining the navigation and touch points to access key features of the platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053764941-AUBE2DUQ70LYSMIY5XEQ/Login+View+.png</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053764183-BS1MB0CQDV7PGVD47PX0/Desktop+Home+View.png</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053764923-E2L0FZ5QMH5GRKQGZL7A/Category+View.png</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053765364-5NX3JXFQIRF5BF8KEEN9/Notification+1+View.png</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1466053764036-Y9HVUU0XBTZMUEAUXMWH/Settings+View.png</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255825848-KLZD5MEHTS1S3IJYE5VE/Neirbi-Platform-Sign-In.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827336-MB4ES5UNK6MKCH645NSE/Neirbi-Platform-Homepage-Selecting-Date-Range.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827653-H8R89L05OK2FCDXGT9H2/Neirbi-Platform-Homepage-Dropdown.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827586-L64M0HWTN3Z447I17E79/Neirbi-Platform-Homepage-No-Alerts.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255828650-2ADZPS6UW15MG9W3ZKMA/Neirbi-Platform-Homepage.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827816-XPP9J3Y627EVJV2GUH74/Neirbi-Platform-Homepage-Alert-Hover.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826410-MR1O4VT7Z7MIMQHDLLIU/Neirbi-Platform-Popup-Example.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826680-QAZVM9A4FAH0NHLBB4DV/Neirbi-Platform-Nav-Menu.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826421-D2U60QFJVVIEZ3FG56O0/Neirbi-Platform-Scenario-Detail.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826943-VVHNXP4VMSAW90XAOYZY/Neirbi-Platform-Location-Settings-Edit-Mode.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826098-H3YNTKEGHYHM45V8YO6T/Neirbi-Platform-Settings-User-Info.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826157-WG7L9GROTFF21YBVSI0O/Neirbi-Platform-Settings-My-Scenario.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255827260-6HRXP2ND7VMJUQ0NVMIE/Neirbi-Platform-Location-Settings.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1491255826905-T6X139QDG4FCISN90RSH/Neirbi-Platform-Marketing.jpg</image:loc>
      <image:title>Case Study 4</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.doug-sweeney.com/case-study-5</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/5ae22c6f-0632-4f9a-8c5f-38a0eb534883/Proactiv+Plus+Updated.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/c97aeaa2-f570-4897-81f7-2da61db22473/Letter+of+Completion+-+GA.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/979940de-15dd-4bdb-b5a4-5b6cf912ebbe/Shopping+Experience.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/8a2fac13-0ba9-4ca8-ab2d-f8ecbd5c2cd0/adobe+target.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/53d9f7e7-57ae-4af6-b6d8-6cb8a7a2588d/AB+Test.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1458620713381-SGTF59268Y7KE7M7TKB5/paplus_concepthomepage_v3.jpg</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>I introduced wireframes to the company and laid out website architecture to outline various elements that could be isolated for testing to improve the testing process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1458623015155-UCD3I6ZLF4GIRF6J930X/Proactiv+Wireframe.jpg</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/919b5e59-6d9f-4d69-968b-b5d6a7950cb7/Testing.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/ad0c6b53-d33a-4f77-a898-28be42021351/Proactiv+Plus+Updated.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>* Proactiv.com would continue to improve in the years to come but I left it more optimized and well positioned to drive sales.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study 5 - Adobe Target</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/5ae22c6f-0632-4f9a-8c5f-38a0eb534883/Proactiv+Plus+Updated.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/c97aeaa2-f570-4897-81f7-2da61db22473/Letter+of+Completion+-+GA.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/979940de-15dd-4bdb-b5a4-5b6cf912ebbe/Shopping+Experience.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/8a2fac13-0ba9-4ca8-ab2d-f8ecbd5c2cd0/adobe+target.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/53d9f7e7-57ae-4af6-b6d8-6cb8a7a2588d/AB+Test.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1458620713381-SGTF59268Y7KE7M7TKB5/paplus_concepthomepage_v3.jpg</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>I introduced wireframes to the company and laid out website architecture to outline various elements that could be isolated for testing to improve the testing process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1458623015155-UCD3I6ZLF4GIRF6J930X/Proactiv+Wireframe.jpg</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/919b5e59-6d9f-4d69-968b-b5d6a7950cb7/Testing.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/ad0c6b53-d33a-4f77-a898-28be42021351/Proactiv+Plus+Updated.png</image:loc>
      <image:title>Case Study 5 - Make it stand out</image:title>
      <image:caption>* Proactiv.com would continue to improve in the years to come but I left it more optimized and well positioned to drive sales.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/03ab08f4-e088-461d-964e-fda098d57bf0/adobe+target.png</image:loc>
      <image:title>Case Study 5 - Adobe Test &amp; Target</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1df6a549-fbc8-403a-8b18-37bdfe88659f/Group+234.png</image:loc>
      <image:title>Case Study - Search</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/dcb285c8-9e64-4a6b-b981-aca8bf51c6be/Testing+Results+-+Viewports.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/0d0dc1ff-e906-4f1a-a938-6b41c6ed2f2e/winning+designs+mobile+search+dropdown.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/2b1b4486-ed6b-426a-bcab-c626526b9957/smartwool+skinned.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/e717f8fc-135a-486f-900f-f82be5d6da2a/Altra+Skinned+Designs.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/28ac688d-7a3f-400e-9272-06abd5040f0d/Cover.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/ab1c0cd7-1c04-4710-b689-b47ea028f535/search+on+desktop+and+mobile.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/1df6a549-fbc8-403a-8b18-37bdfe88659f/Group+234.png</image:loc>
      <image:title>Case Study - Search - Figjam, UserTesting, Figma</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/feef53d9-eeba-42f4-9f72-80ea34342d24/Search+Audit.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/da67a2c6-595c-43d6-b074-616120a3106c/Rival+Brands+Analysis.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/d11ae27a-2889-40de-9dd4-f295a8d6568c/Baymard+Search+Guidelines+B.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/082b44c3-ef71-4d5c-9bbf-6b4d60034bb3/Desktop+Recommended+Search.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search</image:title>
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      <image:title>Case Study - Search</image:title>
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      <image:title>Case Study - Search</image:title>
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    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/050ef00b-382b-44c8-a9b7-1d121321bd68/Test+mobile+dropdown+list+vs+grid.png</image:loc>
      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Search</image:title>
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    <image:image>
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      <image:title>Case Study - Search</image:title>
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    <image:image>
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      <image:title>Case Study - Search</image:title>
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      <image:title>Case Study - Search</image:title>
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    <image:image>
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      <image:title>Case Study - Search</image:title>
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    <image:image>
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      <image:title>Case Study - Search</image:title>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study - Search - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Working with the UX team at Primacy Group in Farmington, CT - I worked in Axure to draft medium fidelity wireframes for Suffolk University's new website. November 2017</image:caption>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/310f119d-2f57-4fa5-ae08-e4e00f5103eb/gift+with+purchase.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a08ebc6a-f2e2-4021-878b-a6b66a8e3bd2/Untitled+14.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/f4fd0822-a0f9-474a-b437-b2073c9667b8/Untitled+15.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>See the design system here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/56cfc37d-971b-4998-8391-cffc0d7cd3f6/Design+System+Build.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/6bb052b4-c983-46ff-a558-237c3e202162/figma+logo.png</image:loc>
      <image:title>Case Study - Design Systems</image:title>
      <image:caption>UserZoom, Sketch, Axure</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/ff678e4f-3bd8-45e0-8168-3e3ee86ccb85/Smartwool+Content+Modules.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/ac0a740b-86a2-4cdf-bd66-17a1cb76b880/Header%2C+Nav+%26+Footer.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/bd18f973-a719-4ee1-ae55-2e98280b309b/smartwool+header%2C+nav%2C+footer.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/c3175d65-d285-4624-b37a-ffe7ec1c4a79/North+Face+key+features+.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/73f55637-8735-40c5-839b-06073d2f38e2/3+item+content+cards.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/5b363cd4-ad04-4a69-b16f-babb4dab4e0c/Ratings+%26+Reviews.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/310f119d-2f57-4fa5-ae08-e4e00f5103eb/gift+with+purchase.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/a08ebc6a-f2e2-4021-878b-a6b66a8e3bd2/Untitled+14.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/f4fd0822-a0f9-474a-b437-b2073c9667b8/Untitled+15.png</image:loc>
      <image:title>Case Study - Design Systems - Make it stand out</image:title>
      <image:caption>See the design system here</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.doug-sweeney.com/case-study-akaio</loc>
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    <lastmod>2026-02-10</lastmod>
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      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>AKAIO - a brand I created and SaaS platform I designed that is building the Future of AI-Powered Innovation Consulting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/c70116e0-5abc-4b45-9c36-5dc5a76c2960/Untitled+16.png</image:loc>
      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/adf2cec9-2fb3-4b4f-b998-2a79a452feec/select+1.png</image:loc>
      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>Select from key trends that will influence the economy and technology of the future.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/961cd0a2-9de9-43fe-bdf7-b8deb9faa657/Future+Foresights.png</image:loc>
      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>See future scenarios based on company information and trends that showcase what your ideal future could be and what future products, services and partnerships will look like.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/14f1b63d-df70-4759-9019-52cf42505ee6/2.+Globe.png</image:loc>
      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>Finding experts for projects based on the competencies of the future that your company needs to win</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/9c51ed89-61bd-4501-831d-196b94d6e416/Untitled+18.png</image:loc>
      <image:title>Case Study - AKAIO - Make it stand out</image:title>
      <image:caption>View more details here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52f33560e4b0afa2242edd2e/3b404e0a-352c-46df-8eec-9fed15cc689f/productdesign.png</image:loc>
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      <image:title>Case Study - AKAIO</image:title>
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    <loc>http://www.doug-sweeney.com/marketing</loc>
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